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1. Cross-cultural Behavior
Aims and Objectives:
The aim of this unit is
to increase students
understanding of
important intercultural
behaviors and
differences and their
significance and
interpretation for
international business.
They will formulate
codes of conduct
together with
international colleagues
and business partners.
Content:
-Reasons and theories
for intercultural
differences
-Effects of intercultural differences on international
teamwork, management
behavior and
international
negotiations
-Selected key cultural characteristics
-Practical case studies relating to international behavior
2. International Marketing Management I
Aim and Objectives:
The aim of this unit is
to enable students to
use most important
methods of market
research in an
international
environment. Students
will also be
familiarized with the
most important tools for
market research and will
learn to use them in
their everyday work.
Content:
-Reasons for and general
conditions of
international business
-Marketing information systems
-Methods of market research (e.g. Sample design, data
collection and analysis)
-Tools of international market research (e.g. Panels, test
markets, customer
satisfaction surveys,
media and advertising
research)
-International market research project work
3. International Business Law
Aims and Objectives:
The aim of this unit is
to provide students with
the basic knowledge
necessary for business
in relation to the
content and scope of
directives and
international contracts.
This unit should enable
them to evaluate
contracts with
international aspects
and to recognize legal
problems of cross-border
trade and their
resolution.
Content:
-Legal sources of
international commercial
law
-European Union law
-International sale of goods and UN law governing sale of
goods
-International contracts for large industrial projects
-International contracts governing commercial agents and
authorised dealers
-International licensing agreements
-Legislation governing foreign trade and payments
-World Trade Organization (WTO)
-European convention on jurisdiction and the enforcement of
judgments
4. International Consulting Management I
Aims and Objectives:
The aim of this unit is
to familiarise students
with the special
characteristics of
international corporate
consulting so that they
come to understand
consulting processes
both as external
consultants and within
the framework of
in-house consulting in
large enterprises. In
addition, students will
learn to build, develop
and maintain customer
relationships and to
prepare and manage
consulting projects.
Content:
-Intercultural aspects
of the consultant/client
relationship
-Consulting processes in external and in-house consulting
-Order acquisition
-Project management in international consulting
-Quality assurance
5. International Business English
Aims and Objectives:
The aims of this unit is
to familiarise students
with business related
terminology and to
develop a good command
of spoken and written
English in all important
business situations.
Content:
-Analysis and
description of business
situations
-Development of linguistic abilities to enable students to
negotiate in different
situations
-Chairing meetings and preparing agendas
-Communication via technological media
6. International Economics
Aims and Objectives:
The aim of this unit is
to enable students to
describe and explain
international business
linkages and to forecast
future developments with
the aid of basic
macroeconomic analytical
methods. Students should
also develop the ability
to assess critically the
effects of economic
policy decisions at home
and abroad on national
and international
economic development. A
further aim is to enable
students to use this
acquired knowledge
appropriately in their
everyday business life.
Content:
-International markets,
supply and demand
-Economic trends, inflation and employment
-Currency systems and monetary policy
-Globalization and international trade
-Balance of payments
-Foreign trade policy
7. International Business Management
Aims and Objectives:
The aim of this unit is
to familiarise students
with the special
features of management
activities in the
international
environment. They will
learn about the
management of business
processes along the
value added chain. They
will also deal with
questions of global
sourcing and business
startup.
Content:
-Management functions in
the international
context (Planning,
organising, managing and
controlling of
international
activities)
-Management of business processes from development through to
customer service
-Global sourcing (Cost and quality aspects of worldwide
procurement, process
sequencing and risk
policies)
-Business startup in the international environment
8. International Financial Management
Aims and Objectives:
The aim of this unit is
to give students a
deeper understanding of
the functioning of
financial markets and
instruments of corporate
financial strategies and
decisions in an
international context.
Particular emphasis is placed on the treatment of recent
innovative financing
options and global
investments (e.g.
Financial and tangible
investments, business
purchases and mergers).
There is wide use of the
financial analyses and
the treatment of current
financial problems.
Content:
-Development and
structure of the
international financial
system
-Currency and interests markets
-Corporate financing in an increasingly global world (Capital
costs, equity and debt
management, financial
structures)
-Investment decisions
-Financial management (Transfer prices, management of current
capital, foreign trade
financing)
9. International Marketing Management II
Aims and Objectives:
The aim of this unit is
to familiarize students
with scientific
decision-making tools to
aid in the solving of
practical international
marketing tasks.
Students should come to
understand that
different corporate
situations abroad can be
solved by different
international
competition strategies.
Content:
-Overall strategic
international framework
-Selection of national markets and market segments
-International competition strategies
-International market entry modes
-International “marketing mix” toolbox
10. International Human Resources and Organizational
Management
Aims and Objectives:
The aim of this unit is
to familiarize students
with the tools and
methods of human
resources management in
an international
context. Using role
play, case studies and
presentations, students
will focus actively on
the organizational,
cultural and economic
context of
internationally oriented
human resources
management.
Content:
-International
organizations
-Culture and human resources management
-International recruitment
-Management and evaluation in the international context
-Training and development
-International remuneration
11. International Accounting and Taxation
Aims and Objectives:
The aim of this unit is
to familiarize students
with the basics of
international group
accounting (IAS, US-GAAP)
and the basics of
corporate taxation in
economically relevant
countries. They will
also acquire an
understanding of
problems and potential
solutions in double
taxation situations.
Content:
-International
accounting
-Group accounting
-IAS
-US-GAAP
-International comparison of annual accounts
-International taxation
12. International Consulting II
Aims and Objectives:
The aim of this unit is
to enable students to
use modern methods of
international consulting
from analysis to
solution of client
problems. They will work
in a team situation on
specific consulting case
studies and will employ
the consulting tools
they have learnt.
Students will also be
familiarise with aspects
of consulting psychology
through to the
presentation of results.
Content:
-Consulting content
-Problem solving methods (Consulting tools)
-Consulting psychology
-Presentation and implementation of results
13. International Business Communication
Aims and Objectives:
The aim of this unit is
to enable students to
find appropriate
solutions to the most
important problems of
international business
communication. They will
learn correct
communication behavior
in the international
business environment in
negotiations, teamwork
and projects. In
particular, students
will learn to visualise
complex consulting
processes and content
and to present solutions
to problems
convincingly.
Content:
-Behavior in
international
presentations and
meetings
-Visualization of complex problems
-Handling negotiations
-Creative techniques
-Moderation techniques
-Conflict management
14. International Project Management within Organization
Aims and Objectives:
The aim of this unit is
to enable students to
understand the
organization as part of
a global environment and
to plan, organize and
execute projects in the
international context.
In this unit students
focus on specific change
processes and change
management.
Content:
-International project
management
-Change management
-Preparation and implementation of specific projects within
the organization
15. The MBA-Master Thesis
An independent scientific work in the form of a practical
project within the own
organizations will
prepare in English as a
master thesis. |
